5 Reasons You May Need to Hire a Marketing Agency or Freelancer

1. You lack in-house marketing expertise

If you or your team don’t have strong skills in marketing, an agency or freelancer will bring you expertise in various areas — branding, SEO, social media posts, design, strategy, etc. This allows you to access marketing solutions without the heavy costs of taking on additional employees. This is especially valuable for small businesses, non-profits, or startups that can’t afford to build a full marketing department, and even more valuable for individuals looking to grow their own social media accounts.

2. You need to move fast

Agencies already have processes, tools, and campaign blueprints ready to go. They’ve tested what works across other clients, so they can implement quickly and avoid common mistakes. If you're trying to launch a product, fill a pipeline, or hit aggressive growth targets, they can help you scale faster than trying to build a marketing strategy from scratch.

3. You need specialized skills.

If you're trying to do things that require advanced knowledge and experience, like designing a brand identity, managing social media content schedules on multiple accounts, producing video content, or running influencer marketing. Agencies usually already have experience in those niches. Hiring these skillsets individually as employees can be expensive and time-consuming, whereas an agency gives you access to them immediately.

4. You want a fresh perspective.

Being close to your own product or brand can cause blind spots. An agency provides objectivity and a broader market view. They can audit your messaging, customer journey, or brand identity with outside eyes — and offer competitive analysis based on work with similar businesses and knowledge of best practices in the industry. This can unlock new angles you wouldn’t have seen otherwise.

5. You have a marketing budget

Marketing agencies typically cost between $800–$5,000+ per month, depending on the services. To get the most out of your dollars, you need to have goals. Having clear goals, and a willingness to commit to the process for more than 3-6 months will get you the best

Social Media is a Marathon, Not a Sprint

Overnight success on social media is extremely rare. While working with an agency can increase the pace of your ascent, it is still important to have context for the industry your getting into. Results vary heavily by the type of content you're looking to post and the niche you're in. If you're new to the game or have very little experience, it can take 2-5 years to see any tangible results on your own, and some pages have been at it for over 5 years without the desired results. Working with an agency can significantly reduce that timeframe (Here at NinthPillar we've seen an average of 2-10 months), but patience will still be a requirement.